
BOUTIQUE STRATEGY ADVISORY FIRM
Boutique Advise.
Big Impact.
Dedicated to supporting the most progressive airlines, ambitious service providers and new market entrants.
My mission is to accelerate innovation adoption and drive growth, offering unique vision, strategic expertise, and a vast professional network in the digital cabin and passenger experience domain.
I HAVE WORKED FOR AND WITH






REFERENCES

"Jonas is the advisor you want when you're building for impact: smart, strategic, fun to work with and relentlessly helpful."
André Valera, Managing Director
ABOVE Aero Media Services, Lda.

"A rare blend of deep expertise and market vision, Jonas is innovative, hands-on, and always inspiring to work with."
Michael Raasch, CEO
Omnevo GmbH

"Jonas has been instrumental for Siden to grow into the aviation industry, both for business development and expertise."
Jim Nelson, CEO
Siden Inc.
ADVISORY SERVICES
Providing strategic advise to the most progressive airlines, ambitious service
providers and new market entrants.
Airlines
> Partnership building
> Product strategy development
> Start-up scouting and assessment
> C-Level workshops and presentations
> Business/ Commercial model creation
Suppliers / New Entrants
> Partnership building
> Go-to-market concept
> Product strategy development
> Business development support
> Business/ Commercial model creation
DOMAIN EXPERTISE
Digital Cabin Ecosystem
Combining expertise across the relevant use cases and technologies that will determine the future digital cabin passenger experience.
Future onboard products need to:
​
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Elevate passenger experience
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Generate cost efficiencies
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Drive ancillary revenues
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Build customer loyalty
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This requires a digital-first approach, embracing the power of data.

PROFILE

Jonas von Kruechten
Principal Advisor
Meet the visionary behind dgtlsky
Senior leader with 15+ years of strategy and international business development experience.
Driving innovation and company growth, predominantly
in commercial and general aviation.
Built digital cabin joint venture AERQ.
Formerly with Lufthansa Technik.
Particular expertise and professional network in the inflight entertainment connectivity (IFEC), and
passenger experience domain.
APEX Board Member and Chair of the
Technology Committee.
Startup Mentor, Private Pilot.